Sarasota Art Museum
Rebranding a regional modern art powerhouse
I helped rebrand Sarasota Art Museum to attract new visitors and boost membership.
Working with a cool art museum was a dream for me: an institution built on culture and aesthetics, where the brand👇 matters more than ever.
The style guide👇 has technical guardrails, but also a north star for the org.
And the launch campaign👇 got audacious.
Brand
We created a new brand from scratch: foundational strategy, voice & tone, and visual language.
Style Guide
I fleshed out the new brand with a comprehensive style guide.
Launch Campaign
We created a campaign to launch the rebrand, complete with a mysterious neologism: JONMO, or the joy of not missing out.
A versatile, ever-changing system
The new brand was built for quick campaigns and rapid turnaround, meant to match the pace of a museum with a constantly rotating collection.
Ads played on the ethereal theme, doubling down on the museum’s identity as a kunsthalle, with no permanent collection.
